Ebooks (Sách điện tử)Authors : Kluyver, Cornelis de (-)
This book looks at the opportunities and risks associated with staking out a global competitive
presence and introduces the fundamentals of global strategic thinking. We define crafting a global
strategy in terms of change—how a company should change and adapt its core (domestic) business
model to achieve a competitive advantage as it expands globally. The conceptual framework behind
this definition has three fundamental building blocks: a&... 
