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Browsing by Author Shields, Kerri

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  • Ebooks (Sách điện tử)

  • Customer Centric Strategy

    • Authors : Shields, Kerri (2021)

  • Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It’s about mapping the customer jo...
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  • Ebooks (Sách điện tử)

  • Leading Innovation

    • Authors : Shields, Kerri (-)

  • Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain competitive advantage and bring value to business stakeholders. This book introduces busi...