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  • OER000002164.pdf.jpg
  • Ebooks (Sách điện tử)

  • Introduction to Consumer Behaviour

    • Authors : Niosi, Andrea (2021)

  • Part I. Perception. Part II. Learning Theories. Part III. Consumer Motivation and Involvement. Part IV. Personality, Lifestyle, and The Self. Part V. Attitudes and Attitude Change. Part VI. Individual Consumer Decision Making. Part VII. Key Influences on Consumer Decision Making. Part VIII. Culture and Subcultures.
  • OER000002165.pdf.jpg
  • Ebooks (Sách điện tử)

  • Introduction to Consumer Behaviour Ancillary Resources

    • Authors : Niosi, Andrea (2021)

  • teaching Consumer Behaviour. Some of these were developed to suit our changing consumer landscape, particularly what it’s like to be a consumer during a pandemic. I encourage educators to provide an opportunity for students to identify how their consumption decisions have been impacted not just during the Coronavirus Pandemic, but also by consumer activism and other events that shape consumer preferences, attitudes, and perceptions. Students’&#x...