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Journal article

Lackluster adoption of cryptocurrencies as a consumer payment method in the United States-hypothesis: Is this independent technology in need of a brand, and what kind?

Authors : Luke, Kowalski (2019)

: Cryptocurrencies were supposed to replace traditional payment methods when they were invented over 13 years ago, but adoption by the general consumer is still lacking, at least in the United States. Instead, crypto is often used as a speculative investment, by illicit actors, or for use cases unrelated to everyday purchases. A literature review on general adoption barriers and interviews with experts has only unearthed factors l...