Ebooks (Sách điện tử)Authors : Dora, Sonyel Oflazoglu (2018)
When it comes to successful product and service innovation, the marketing team might have done a good job in developing a winning proposition, but unless they pay as much attention to organizational innovation to enable delivery, they may not get it off the ground. Organizations exhibit two distinct behavioral cycles. The first is “business as usual”—a continuous improvement cycle focused on today’s performance. The second is the innovation cycle—fo... 
