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Showing results 1 to 4 of 4

Ebooks (Sách điện tử)

Advancing Insights on Brand Management

Authors : Popoli, Paolo (2017)

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and comm...

Ebooks (Sách điện tử)

Customer Relationship Management and IT

Authors : Dintsis, Danil (2020)

All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and&#...

Ebooks (Sách điện tử)

Introduction to Marketing I 2e

Authors : NSCC Faculty (2021)

This text, and the related Introduction to Marketing II are adapted remixed versions of Lumen Learning’s Principles of Marketing. They were first adopted at Nova Scotia Community College (NSCC) in 2020 and were subsequently enhanced and improved in 2021 with support from the NSCC School of Business and Creative Industries faculty along with NSCC students funded through grants from AtlanticOER (Council of Atlantic University Libraries) and the NSCC F...

Book

Well-Being and Mental Health in the Gig Economy: policy perspectives on precarity

Authors : Sally-Anne Gross; George Musgrave; Laima Janciute (2018)

A response is needed to the numerous issues spurred by the expansion of the gig economy, where flexible patterns of employment prevail in contrast to permanent jobs. In this context of the exponential growth of the digital economy and underlying business models the largest nationwide study of its kind into the impact of the working conditions in the UK music industry 'Can Music Make You Sick?' has been conducted by MusicTank/U...