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  • OER000002177.pdf.jpg
  • Ebooks (Sách điện tử)


  • Authors : Shields, Kerri (-)

  • Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain competitive advantage and bring value to business stakeholders. This book introduces busi...

  • OER000002179.pdf.jpg
  • Ebooks (Sách điện tử)


  • Authors : Ozenbas, Deniz (2022)

  • This book addresses four standard business school subjects: microeconomics, finance, macroeconomics, and information systems as they relate to trading, liquidity, transaction costs, and market structure. It also presents an interactive simulation model of equity market trading. What does our treatment of these different subjects have in common? In each, we consider the impact of trading costs and other impediments (that we call “frictions”) on&...