Ebooks (Sách điện tử)Authors : Dolbec, Pierre-Yann (-)
The first section of this textbook explains how the internet has
transformed the ways firms create value and how consumers
experience brands and products. In this first section, we focus on
understanding a shift in how firms communicate with consumers:
they have moved away from talking about themselves, which was
predominant in a pre-internet era, towards often offering free
resources to create value for consumers. We then&... 
