Marketing Management and Communications in the Public Sector

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DC Field	Value	Language
dc.contributor.author	Martial Pasquier	vi
dc.contributor.author	Jean-Patrick Villeneuve	vi
dc.date.accessioned	2021-07-21T02:20:03Z	-
dc.date.available	2021-07-21T02:20:03Z	-
dc.date.issued	2018	-
dc.identifier.other	OER000000318	vi
dc.identifier.uri	http://dlib.hust.edu.vn/handle/HUST/18621	-
dc.description	Ebook miễn phí tại trang https://directory.doabooks.org	vi
dc.description.abstract	Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications.	vi
dc.description.uri	https://directory.doabooks.org/handle/20.500.12854/63677	vi
dc.format	PDF	vi
dc.language.iso	en	vi
dc.publisher	Routledge	vi
dc.subject	Kinh tế Công nghiệp	vi
dc.subject	Kinh tế	vi
dc.subject	Quản lý	vi
dc.subject	Marketing	vi
dc.subject	Thương mại	vi
dc.subject.lcc	JF1525	vi
dc.title	Marketing Management and Communications in the Public Sector	vi
dc.type	Book	vi
Appears in Collections:	OER - Kinh tế và Quản lý

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