Information Systems: A Manager's Guide to Harnessing Technology

Abstract

Chapter 1: Setting the Stage: Technology and the Modern Enterprise. Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers. Chapter 3: Zara: Fast Fashion from Savvy Systems Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits. Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager. Chapter 6: Understanding Network Effects. Chapter 7: Peer Production, Social Media, and Web 2.0. Chapter 8: Facebook: Building a Business from the Social Graph. Chapter 9: Understanding Software: A Primer for Managers...