Introduction to Consumer Behaviour Ancillary Resources

Abstract

teaching Consumer Behaviour. Some of these were developed to suit our changing consumer landscape, particularly what it’s like to be a consumer during a pandemic. I encourage educators to provide an opportunity for students to identify how their consumption decisions have been impacted not just during the Coronavirus Pandemic, but also by consumer activism and other events that shape consumer preferences, attitudes, and perceptions. Students’ lived experiences as consumers during the time of the MeToo and BLM movements provide an important way to contextualize the concepts and terms related to the topics covered in Consumer Behaviour. For years now, my students have shown me that corporate actions and the failure to act and create change for consumers has influenced what they buy and where they choose to spend their hard earned dollars