Writing for Strategic Communication Industries

Abstract

Part I. Chapter 1: Defining Strategic Communication. Part II. Chapter 2: Media Writing--Conventions, Culture, and Style. Part III. Chapter 3: Strategic Communication Ethics. Part IV. Chapter 4: News Value. Part V. Chapter 5: News Writing Basics. Part VI. Chapter 6: Feature Writing. Part VII. Chapter 7: Public Relations Industry. Part VIII. Chapter 8: Media Relations. Part IX. Chapter 9: Public Relations Writing. Part X. Chapter 10: Social Media--Uses and Messaging. Part XI. Chapter 11: Advertising Industry...