eMarketing - The Essential Guide to Marketing in a Digital World (Stokes)

Abstract

1: Think - Strategy and Context. 2: Think - Understanding Customer Behaviour. 3: Think - Data driven decision making. 4: Think - Market Research. 5: Create - User Experience Design. 6: Create - Web Development and Design. 7: Create - Mobile channels and apps. 8: Create - Search engine optimization (SEO). 9: Create - Digital Copywriting. 10: Create - eCommerce.11: Engage - Search advertising. 12: Engage - Online advertising...