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| Title: | eMarketing - The Essential Guide to Marketing in a Digital World (Stokes) |
| Authors: | Stokes, Rob |
| Keywords: | Tiếp thị điện tử; Điện tử; Tiếp thị; Marketing |
| Issue Date: | 2023 |
| Publisher: | Open Textbook Library |
| Abstract: | 1: Think - Strategy and Context. 2: Think - Understanding Customer Behaviour. 3: Think - Data driven decision making. 4: Think - Market Research. 5: Create - User Experience Design. 6: Create - Web Development and Design. 7: Create - Mobile channels and apps. 8: Create - Search engine optimization (SEO). 9: Create - Digital Copywriting. 10: Create - eCommerce.11: Engage - Search advertising. 12: Engage - Online advertising... |
| URI: | http://dlib.hust.edu.vn/handle/HUST/23052 |
| Link item primary: | https://oercommons.org/courses/emarketing-the-essential-guide-to-marketing-in-a-digital-world?__hub_id=19 |
| Appears in Collections: | OER - Kinh tế và Quản lý |
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