OER - Kinh tế và Quản lý (209)



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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 209

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  • Ebooks (Sách điện tử)


  • Authors : Shigeyuki, Hamori (2019)

  • The application of AI technology to the analysis of financial markets has received significant attention due to the development of information processing technology, especially deep learning. This Special Issue is a collection of 10 articles on “AI and Financial Markets” and contains four articles on machine learning ([1–4]), two articles based on agent-based artificial market simulation ([5] and [6]), four articles on the application of ot...

  • OER000002887.pdf.jpg
  • Ebooks (Sách điện tử)


  • Authors : Paliszkiewicz, Joanna (2020)

  • Trust, knowledge management, and communication are essential in business and society in the era of social media. This book presents the main challenges and opportunities posed by trust, knowledge management, and communication in the social media age in a manner relevant to both practitioners and scholars. The book is also useful for companies and organizations to leverage trust, knowledge management, and communication for an optimal course&...

  • OER000002886.pdf.jpg
  • Journal article


  • Authors : Bożena, Frączek (2020)

  • The development of financial markets and the low level of financial literacy does not facilitate consumer protection. A significant problem is the lack of information or unclear information regarding financial offers, including consumer credit. Financial protection for consumers can be increased by using systems that support consumers faced with a lack of transparency of consumer credit offers. The theoretical objective of the research is to...

  • OER000002884.pdf.jpg
  • Journal article


  • Authors : Jaroslav, Vrchota (2019)

  • Industry 4.0 is related to major changes, particularly in production. As such changes might have major implications for the labour market; the paper focuses on the assumptions of the human capital and its preparedness for Industry 4.0 in the Czech Republic. The findings are based on EUROSTAT, MEYS, OECD, ISCED, CZSO, and WEF. Based on such data, twelve indicators were selected and described in the results. Subsequently, the c...

  • OER000002853.pdf.jpg
  • Ebook


  • Authors : Osborne, Martin J. (2023)

  • Models in Microeconomic Theory covers basic models in current microeconomic theory. Part I (Chapters 1-7) presents models of an economic agent, discussing abstract models of preferences, choice, and decision making under uncertainty, before turning to models of the consumer, the producer, and monopoly. Part II (Chapters 8-14) introduces the concept of equilibrium, beginning, unconventionally, with the models of the jungle and an economy with indivisible goods,...

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  • Ebooks (Sách điện tử)


  • Authors : Pattison, Kalani (2021)

  • The Society for Technical Communication (STC) states that “technical communication is a broad field and includes any form of communication” that is “about technical or specialized topics,” that “use[s] technology, such as web pages or help files,” or that “provid[es] instructions about how to do something.”1 Therefore, technical and professional communication is the process of making and sharing ideas and information in the workplace, as we...

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  • Ebooks (Sách điện tử)


  • Authors : Morris, John (-)

  • Chapter 1 should help the reader understand why writing is important in business and in the educational process leading up to a career in business. We’ll spell out what good writing looks like, the power of using the correct words, and the importance of continuous improvement.It is the goal of this book to help students do the following: • Apply basic concepts for effective and concise business writing. • Compile a well&#x...

  • OER000002230.pdf.jpg
  • Ebooks (Sách điện tử)


  • Authors : Worley, Tracy L.F. (-)

  • Although written specifically for University of Baltimore students, this book may be adapted for use with any composition and research course focusing on business discourse. This text was developed by one section of the spring 2020 Composition and Research (WRIT 300) course for Merrick School of Business (MSB) students. It is designed to take business students beyond the standard requirements for the class. In addition to exploring rhetorical analys...

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  • Ebooks (Sách điện tử)


  • Authors : Stokes, Rob (2023)

  • 1: Think - Strategy and Context. 2: Think - Understanding Customer Behaviour. 3: Think - Data driven decision making. 4: Think - Market Research. 5: Create - User Experience Design. 6: Create - Web Development and Design. 7: Create - Mobile channels and apps. 8: Create - Search engine optimization (SEO). 9: Create - Digital Copywriting. 10: Create - eCommerce.11: Engage - Search advertising. 12: Engage - Online advertising...

  • OER000002212.pdf.jpg
  • Ebooks (Sách điện tử)


  • Authors : Hoorn, Bronte van der (-)

  • There is a strong evidence base for using visuals in project work. Chapter 1 outlines the book’s purpose and rationale, and the key objectives of each chapter. Chapter 2 presents a snapshot of the scientific basis for using visuals in communications. The chapter introduces concepts such as working memory and its limits, and includes a brief digression to consider the historical and cultural context which has given rise to visuals. Chapter&...

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  • Ebooks (Sách điện tử)


  • Authors : Estrada, Gloria (-)

  • Part I. Faculty Resources. Part II. Introduction. Part III. Audience-Centered Communication. Part IV. Format. Part V. Language and Tone. Part VI. Visuals. Part VII. Web Sites. Part VIII. Memos. Part IX. Letters. Part X. Descriptive and Prescriptive Reports. Part XI. Classification and Partition Reports. Part XII. Informative Presentations. Part XIII. Research. Part XIV. Problem Analysis. Part XV. Summaries and Responses. Part XVI. Proposal. Part XVII. Feasibility&...

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  • Ebooks (Sách điện tử)


  • Authors : Erin A., Hopkins (2023)

  • Sustainable Property Management explains how ecologically sustainable concepts may be implemented throughout the property management operation functions while also considering the other spheres of sustainability. It also incorporates the theme of sustainable building practices as a human science as well as a building science by highlighting motivations and impacts to various stakeholders. The author draws on industry examples to illustrate these concepts...

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  • Ebooks (Sách điện tử)


  • Authors : Magnusson, Matt (-)

  • The Sustainable Business Case Book provides readers with a broad overview of the core concepts of sustainability and sustainable business practice. It is intended for use in undergraduate business courses and will also be of interest to students in environmental studies, engineering, urban planning, and government. This book is not meant to exhort all business people on the path to sustainability enlightenment but to highlight some of the benefits,&...

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  • Ebooks (Sách điện tử)


  • Authors : Hansen, Eric; Juslin, Heikki (-)

  • Chapter 1 : The Context of the Forest Industry and its Markets: This chapter sets the stage and provides the context for the marketing of forest products. The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change&#...

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  • Ebooks (Sách điện tử)


  • Authors : Kennedy (-)

  • This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no charge ever for this textbook. The most important change from 1e is that static content was removed to make room for student-generated dynamic content. Throughout the book look for t...

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  • Ebooks (Sách điện tử)


  • Authors : Baranoff, Etti (2009)

  • Every chapter begins with an introduction and a links section to highlight the relationships between various concepts and components of risk and risk management, so that students know how the pieces fit together. This feature is to ensure the holistic aspects of risk management are always upfront. While many solutions are insurance solutions, the main objective of this textbook is to ensure the student realizes the fact that insurance&#x...

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  • Ebooks (Sách điện tử)


  • Authors : - (-)

  • Chapter 1: Introduction to Project Management. Chapter 2: Project Profiling Chapter 3: Project Phases and Organization. Chapter 4: Understanding and Meeting Client Expectations. Chapter 5: Working with People on Projects. Chapter 6: Communication Technologies. Chapter 7: Starting a Project. Chapter 8: Project Time Management...

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  • Ebooks (Sách điện tử)


  • Authors : Morris, Shelly (-)

  • Management is about achieving results through people. This involves the processes of planning, organizing, and directing the activities of employees, in combination with other resources, to accomplish organizational goals. Understanding the fundamentals of managing and leading people is an important place to begin the study of project management. Depending on the nature of the organization and the industry in which it operates, managerial responsibilities&...

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  • Ebooks (Sách điện tử)


  • Authors : Adams, Alan S. (2022)

  • Principles of Finance is targeted at the core finance course for undergraduate business majors. The book is designed for conceptual accessibility to students who are relatively early in their business curriculum (such as second-year students), yet it is also suitable for more advanced students. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Its modular structure allows ...

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  • Ebooks (Sách điện tử)


  • Authors : Yu, Hong (-)

  • Part 1: Pop-Up Retail Basics. The first three chapters of this textbook will introduce readers to a history of pop-up shops, formats and functions to consider, along with omni-channel strategies for success. Part 2: Pop-Up Shops and Stakeholders In the second part of this book, readers will learn about the key stakeholders involved in a pop-up operation, how to identify appropriate consumer segments and the role that a pop-up strategy can&...