- Book
Authors : Martial Pasquier; Jean-Patrick Villeneuve (2018) - Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications.
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- Ebooks (Sách điện tử)
Authors : Greenlaw, Steven A. (2017) - Principles of Economics 2e covers the scope and sequence of most introductory economics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition has been thoroughly revised to increase clarity, update data and current event impacts, and incorporate the feedback from many reviewers and adopters.Changes made&...
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- Ebooks (Sách điện tử)
Authors : Greenlaw, Steven A. (2023) - Principles of Economics 3e covers the scope and sequence of most introductory economics courses. The third edition takes a balanced approach to the theory and application of economics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and...
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- Ebooks (Sách điện tử)
Authors : Shapiro, David (2022) - Principles of Macroeconomics 3e covers the scope and sequence of most one semester introductory macroeconomics courses. The third edition takes a balanced approach to the theory and application of macroeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to r...
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- Ebooks (Sách điện tử)
Authors : Aldieri, Luigi (2022) - The role of innovation is becoming increasingly crucial in modern societies. In particular, investments in Research and Development represent an important tool for promoting innovation and for enhancing the capital invested in the market. By now, innovation is linked with different concepts, from entrepreneurship to sustainability, from economics to management. The analysis of the innovation process involves different skills to overcome the high degree of competit...
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- Ebooks (Sách điện tử)
Authors : Cockburn, John (2013) - Public spending on infrastructure plays an important role in promoting economic growth and poverty alleviation. Empirical studies unequivocally show that under-investment in infrastructure limits economic growth. At the same time, numerous other studies have shown that investment in infrastructure can be an effective tool in fighting poverty reduction. In that context, the financing of infrastructure has been a critical element of most economic growth and poverty&...
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- Ebooks (Sách điện tử)
Authors : Popoli, Paolo (2017) - This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and comm...
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- Ebooks (Sách điện tử)
Authors : Açıkgöz, Bernur (2020) - The developments and changes in the social life have led to change in the social needs. Therefore, problems and their solutions also change. The industrial revolution which realized in the eighteenth century had some important impacts not only on the economic life but also on social structure. It was aimed to solve social
problems and ensure prosperity through social policies, which is a multidisciplinary field, and consequently, the concept...
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- Ebooks (Sách điện tử)
Authors : Dahlquist, Julie (2022) - Principles of Finance is targeted at the core finance course for undergraduate business majors. The book is
designed for conceptual accessibility to students who are relatively early in their business curriculum (such as
second-year students), yet it is also suitable for more advanced students. Due to the wide range of audiences
and course approaches, the book is designed to be as flexible as possible. Its modular structure allows ...
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- Ebooks (Sách điện tử)
Authors : Wargo, Donald T. (2023) - This book presents fnancial literacy in a real-world context. Therefore, I admit
that some of the information is biased, based on my own experience. My
experience includes thirty years as an executive in business, of which ffteen
were spent running my own company in commercial real estate development.
I bring that on-the-job, real-world bias to the information presented in this
book. I have also distilled many years of ...
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